Demand HD allows you to see your consumer like never before. The granular detail provided will make it possible to predict consumer choice, reveal consumer perceptions, unearth patterns and uncover underserved demand. Turning on this powerful tool can outline complete path-to-purchase and associated decisions and create direct links between choice drivers at consumption and POP.
Put Demand HD to work for you.
YOUR CONSUMER IS THE STAR
With Demand HD, you’ll get a crystal-clear understanding of your consumer; who they are, what their needs are, how they spend their time and who they spend it with. This understanding of your consumer has the power to turn around an underperforming brand, accelerate a brand’s performance to beat the market, and even bring “dead” categories back to life without complicated voodoo rituals.
DIAL IN THE DETAILS
Demand HD brings clarity to the idea that context matters more than the cohort. Each person has multiple needs based on context and consumption occasion. Getting a clear picture of these needs and occasions lets you tap into these drivers from the path-to-purchase and beyond. From infinity to beyond is a different show altogether.
CONSUMER, MEET SHOPPER
With Demand HD, you finally get to introduce your consumer to your shopper. This powerful pairing of marketing and commerce strategies means you’re able to monetize every moment by executing better at every touchpoint. The pairing of consumer and shopper is the most powerful combination ever. Even more powerful than the greatest tag teams, giant combiner robots and chocolate and peanut butter combined.
DISCOVER UNDERSERVED DEMAND
Everything comes to light with Demand HD. With such amazing granularity, the smallest details reveal areas of opportunity to meet consumer needs. We identify these areas as Dig Sites and perform a Deep Investigation for Growth. A D.I.G. uncovers underserved areas of demand at all points in the consumer experience and turns them into opportunities for your business. Any pirate treasure we discover while digging should be checked for curses, obviously.